In early 2009, IBM launched its smarter planet agenda – a broad campaign acknowledging the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. And yes… it is working! I have seen one of those couple of weeks ago in London. It tracks lot of people attention.