I like it! I like it a lot!
“Rolls-Royce created this concept under FIMECC (Finnish Metals and Engineering Competence Cluster) user experience and usability program, UXUS. This future bridge operation concept for tugs is envisioned together with VTT Technical Research Centre of Finland and Aalto University of Arts, Design and Architecture in 2012-2013”
BRAVIA® engineers have discovered that we remember colours more vividly than they really are – and we want our photos to replicate the colours in the memories we cherish. So, they developed the Reality Display to close the colour gap between memory and the way things appear in real life (…from Sony official YouTube channel)